| TheGuardian.com, formerly known as Guardian.co.uk and Guardian Unlimited, is a British news and media website owned by the Guardian Media Group. It contains nearly all of the content of the newspapers The Guardian and The Observer, as well as a substantial body of web-only work produced by its own staff, including a rolling news service. As of November 2014, it was the second most popular online newspaper in the UK with over 17 million readers per month; with over 21 million monthly readers, Mail Online was the most popular.
Guardian.co.uk was launched in 1999, born of the Guardian New Media Lab. Its popularity soared after the September 11 attacks in the United States in 2001, largely thanks to the diverse range of viewpoints published in The Guardian newspaper.[citation needed] The website won the Best Newspaper category in the 2005, 2006 and 2007 Webby Awards, beating the New York Times, the Washington Post, the Wall Street Journal and Variety.
In 2006, Guardian.co.uk reported its first profitable year, with income coming mostly from recruitment and display advertising. In May 2007, guardian.co.uk begun an 18-month programme of redesigning and adding features to the entire website, starting with the travel section, then moving through the rest of the site and the front page, finally updating the blogging and community features. The site can be viewed without cost or registration, though some services such as leaving comments on articles require users to register. In March 2009, Guardian.co.uk launched their API, using the OAuth protocol and making a wide range of Guardian content available for use by web application developers.
On 30 July 2013, the website was moved from guardian.co.uk to theguardian.com as part of increasing investments to grow globally. In 2018 TheGuardian.com joined with competitors News UK (The Times, The Sunday Times, The Sun) and The Daily Telegraph to create a joint platform for advertisers to buy online adverts across the multiple leading news websites, called The Ozone Project. Later in the year Reach plc (formerly Trinity Mirror) joined the platform, bringing nearly all of UK's national newspapers onto the platform.
|
